River Wolf Say hello

Holding company · Melbourne

The company behind the pack.

A motion studio, two live iOS apps and an AI platform in the making. All built in-house by River Wolf Enterprises.

Meet the pack Say hello

River Wolf doesn't just hold businesses. It builds them: the code, the film, the launch. Every venture ships under its own name, and every one is made in-house.

The pack

Four ventures. One pack.

01Open for briefs

Shadow Fox Motion

Websites that move. Ads that stop the scroll.

The motion studio. Scroll-animated custom websites and hyper-motion social ads for businesses around Melbourne, designed and built from scratch.

  • Websites
  • Social ads
  • Motion
Visit the studio More
02Live on the App Store

PureU

The alarm that doesn't believe you.

A morning alarm you clear with your body, a daytime scroll-blocker and a night shutdown, on one loop. The camera does the checking: the alarm keeps going until the squats are real.

  • iOS
  • Subscription
  • Ad-free
App Store More
PureU's morning alarm screen in a hand
03Live on the App Store

MuscleReady

Know what's recovered before you train it.

A recovery tracker for lifters still learning the split. Log a session and the muscle map shows what has come back and what is still under repair, so the next workout is a decision, not a guess.

  • iOS
  • Free
  • No ads
App Store More
MuscleReady's muscle map, showing which groups are recovered
04In development

Kenova

A second brain for small business.

One dashboard shaped around how a business actually runs: money, marketing, people and stock. Underneath it, a memory that keeps every decision and shows where each answer came from. Being built in Melbourne now.

  • SaaS
  • AI
  • Small business
More on Kenova

How the pack works

Nothing gets built twice.

01

The studio sharpens the craft.

Shadow Fox Motion builds sites and ads for real businesses. Every brief makes the pipeline faster and the work better.

02

The same hands ship our own.

The code, the App Store listing and the launch reels for our own apps come out of the same pipeline. No agency in the middle.

03

Every lesson becomes a rule.

What one venture learns gets written down and applied to the next, so a mistake is only ever made once.

Alex Waugh in a spacesuit on Mars with Ace, a border collie in a space helmet
Alex and Ace, Head of Morale

Who runs the pack

Founder-built, start to finish.

Alex Waugh founded River Wolf in Melbourne and still builds the products: the code, the film, the launch. You talk to the person doing the work. Ace, the border collie, handles morale and has, technically, been to Mars.

Alex WaughFounder & CEO