PUREU
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River Wolf Enterprises  ·  02 / 05

PureU

Software — iOS · Launching 15 August 2026

Three habits on one loop — a morning alarm you clear with your body, a daytime scroll-blocker, and a night shutdown. The camera does the checking.

SCROLL

Every other alarm
takes your word for it.

A snooze button is a negotiation with someone who is not qualified to negotiate. So PureU removes the negotiation: the alarm keeps sounding until the phone's camera has counted the squats. Not a checkbox, not an honour system, not a puzzle you can solve half-asleep — the actual movement.

The same principle runs through the day. Screen Time limits are enforced at the OS level rather than suggested, and the evening wind-down closes the loop the alarm opened. One person is being designed for here: the 11pm scroller who hates their 7am self.

[ THE WORK ]

The morning screen. The alarm is still going, and it will keep going. pureu-01.jpg
The morning screen. The alarm is still going, and it will keep going.
The camera counting squats — enforcement, not encouragement. pureu-02.jpg
The camera counting squats — enforcement, not encouragement.
The blocker: apps behind the shield, with earn-back, hard block and daily limit. pureu-04.jpg
The blocker: apps behind the shield, with earn-back, hard block and daily limit.
The night wind-down: the same loop, closed at the other end. pureu-03.jpg
The night wind-down: the same loop, closed at the other end.

[ WHAT'S ACTUALLY IN IT ]

01
Wake

A real system alarm — it survives the lock screen and it survives being ignored. An unproven morning reconciles as a miss rather than quietly disappearing, because a streak you can accidentally keep is not a streak.

02
Limit

A daytime blocker built on Screen Time and Family Controls, with an earn-back mode for people who want the deal to be negotiable and a hard-block mode for people who know it shouldn't be.

03
Wind down

A step-by-step evening sequence with a face-down finish. No feed, no streak-shaming, no notification that pulls you back into the phone you just put down.

[ DETAIL ]

Implementation intentions roughly double follow-through, and habit formation takes a median of 66 days — not 21. The app is designed around both numbers rather than around a motivational quote.Gollwitzer & Sheeran, 2006 · Lally et al., 2010
  • PlatformiOS
  • ModelSubscription · ad-free
  • EnforcementCamera + Screen Time
  • PersonaThe 11pm scroller
  • StatusLaunching 15 August 2026

[ RIVER WOLF ENTERPRISES ]

All five ventures

Shadow Fox Motion, PureU, MuscleReady, Viden and Kenova — owned, operated and shipped in-house from Melbourne, Australia.